Defensive Registration & Portfolio Strategy

The problem

Brands must decide which domain variants to register defensively and how to manage large or legacy portfolios. Without a clear strategy, you either over-spend or leave gaps that squatters and phishers exploit.

• Key typos and lookalikes you should own before attackers do
• Expired or orphaned domains that still get traffic or email
• Portfolios with redundant or unused domains
• New TLDs and ccTLDs that matter for your brand

How it works

1. 1

   Assess your brand and exposure

   We look at your official domains, typosquatting and squatting data, and registration trends. We identify gaps and over-registration.

2. 2

   Recommend defensive registrations

   We recommend which variants to register defensively (e.g. key typos, high-risk TLDs). We balance cost and risk so you do not over or under-register.

3. 3

   Optimize existing portfolio

   We suggest consolidation, renewals, and which domains to drop or redirect. You get a clearer, more manageable portfolio.

4. 4

   Ongoing advisory (Enterprise)

   On Enterprise plans we provide quarterly portfolio reviews and updates as new TLDs or threats emerge.

Frequently asked questions

• How do you decide what to recommend for defensive registration?

  We use typosquatting and squatting data, registration patterns, and your brand scope. We balance likelihood of abuse, cost, and strategic value so you focus on high-impact registrations.

• Do you register domains for us?

  No. We recommend; you (or your registrar) perform registrations. We can track what you register so our monitoring stays aligned.

• What about new gTLDs and ccTLDs?

  We include new and relevant TLDs in our recommendations. As new TLDs launch or become relevant to your brand, we can update the strategy.

• Can we use this for M&A?

  Our M&A & Domain Acquisition Due Diligence solution assesses target portfolios. Defensive strategy can inform how you integrate acquired domains into your portfolio.

• What is Quarterly Domain Portfolio Advisory?

  On Enterprise plans, our experts review your portfolio and threat data quarterly and provide updated recommendations and strategy notes. It keeps your defensive strategy current.